Title Length & Keyword Checker

The title is the one field Amazon weighs more than any other for search, and it's also the field sellers waste the most. I've seen titles that hit 200 characters by stuffing every synonym the seller could think of, and titles so thin they say "Bottle" and nothing else. Both lose sales.

This tool does two jobs. First, it counts your characters against the 200 limit. Go over and Amazon cuts the title in search results and can suppress the listing entirely — you don't get a warning, you just stop ranking. Second, it checks which of your target keywords actually made it into the title, so you're not fooling yourself about coverage.

Front-load the important words

Amazon reads a title left to right, and so do customers scanning a search page. The brand and the single most important keyword should be at the front. "HydroFlask 32 oz Insulated Water Bottle" beats "Bottle Water Insulated 32 oz HydroFlask" even though both contain the same words. The checker flags missing keywords, but placement is on you.

Stop stuffing

A title that's 200 characters of comma-separated keywords looks spammy and converts badly. You're writing for a person who has to read it on a phone screen, not just for the A9 algorithm. If a keyword is genuinely important and missing, cut a weaker word to make room — don't just add.

Use it before you publish

Run this the moment you draft a title, not after a month of weak sales. Paste the title, paste your keyword list, and you'll see in two seconds whether you're within limit and whether the words customers search for are actually present. If three of your five keywords are missing, fix the title before you spend a cent on ads pointing at it. A title that doesn't contain the search term will never rank for it, no matter how good your PPC is.

One more thing: the 200-character limit is for most categories, but a few (like books and some media) are shorter. Check your category's rule if you're near the edge.