Pan-EU vs EFN Fee Comparison

Selling across the EU forces a choice most new sellers don't realize they're making: where does the inventory physically sit? Pick wrong and you either pay to move it twice or you pay a fee on every single order.

EFN — the European Fulfillment Network — is the lazy option. You stock everything in one country, usually Germany or your home market, and Amazon ships to the rest of Europe from there. The catch is a cross-border fulfillment fee on each unit sent outside the storage country, roughly €0.30 to €0.80 depending on size. At low volume that's nothing. At a few thousand units a month it becomes real money, and delivery to distant countries also runs slower, which dents your ranking.

Pan-EU flips it. You spread inventory across Amazon's EU hubs so orders ship locally everywhere. No per-order cross-border fee, but Amazon charges for the storage and the movement of spreading your stock, and you hold more total units in the system. The trade is: pay a little extra to store and position stock, or pay per order to ship it across borders.

This calculator compares the two at your volume. Put in your monthly units, the cross-border fee you're quoted, and the Pan-EU storage-and-movement premium per unit per year. It multiplies each by your annual volume and tells you which is cheaper.

The answer moves with scale. At 200 units a month, EFN usually wins because the cross-border fee is small. Past a few thousand, Pan-EU tends to pull ahead because the per-order fee compounds and the local delivery helps conversion. Storage months matter too — the longer you hold, the more the Pan-EU premium bites, so don't trust last year's answer after you change your stocking pattern.